GOOD
Super Heavy Duty
Value for money, every day.
The smart choice for low-power gadgets that sip energy slowly. Why pay premium prices to run a wall clock?
BEST FOR
TV remotes
Wall clocks
Smoke alarms*
Kitchen timers
POWER
Good · Better · Best
Pick your colour. Pick your power.
No guesswork, no jargon. Our range is colour-coded so you can grab the right pack in seconds: red for everyday value, gold for reliable all-rounders, blue when you need power that goes the distance. Only pay for the power your device actually needs.
SPECIALTY
Lithium Coin Cells
Specialty batteries for car keys, bathroom scales and trackers. Packed in child-resistant packaging, because button batteries are dangerous if swallowed.
*Always follow your smoke alarm manufacturer's battery recommendation and test alarms monthly.
Battery finder
What are you powering?
Tap a device and we'll point you to the right Platinum.
Our mission
A great battery at a fair price. That's the whole idea.
For too long, Australians have had two choices on the battery shelf — and both come with a big global price tag. We think that's a bad deal. A battery's job is simple: power your stuff, reliably, for as long as it should. You shouldn't have to pay extra for a famous logo.
So we built Platinum: quality batteries, honestly priced, from an Australian family business. Our goal is to become a household name — and to give every Aussie family a genuine choice.
OUR STORY
Started in a shed with a van. Still family run.
Started over 35 years ago, with a van, a dollar and a dream!
For years we made batteries for other people's brands. Platinum is the one we put our own name behind.
Why Platinum
The smarter choice for your household.
Fair price, no markup for a logo
No global advertising budget baked into the price. You pay for the battery, not the billboard.
Australian owned & family run
A local business, not an overseas multinational. When you buy Platinum, you're backing an Aussie family that's been in batteries for 35+ years.
Only pay for what you need
Good, better, best — colour-coded so you're never overspending on a remote or under-powering a game controller.
Safety first
Child-resistant packaging on our coin cells and 0% mercury and cadmium in our alkaline range.
| PLATINUM | GLOBAL BRANDS | |
|---|---|---|
| Australian owned | Yes | No |
| Family business | Yes | No |
| Simple good / better / best range | Yes | Varies |
| Price | Fair go | Premium for the name |
Where to buy
Find us at your local.
Look for Platinum at IGA, FoodWorks and independent supermarkets across Victoria, NSW, WA, SA and Tasmania — with more stores and states on the way.
Can't see us? Ask your local store manager to stock Platinum. It really does help.
VIC
NSW
WA
SA
TAS
QLD Coming soon
Follow the battery kangaroo.
Catch our mascot's "dead battery moments" and the latest from Platinum on Instagram — @platinumaustralia