Private label sourcing
Your brand on the shelf. Our 35 years behind it.
Before Platinum, we spent years producing own-brand batteries for one of Australia's major supermarket chains. Today we offer that same end-to-end capability to retailers who want their own label, without the cost and risk of going direct to the factory.
What we handle for you
Full chemistry range
Carbon-zinc, alkaline, premium alkaline and lithium coin cells. Build a complete good-better-best ladder under your own name.
Packaging & artwork
Blister cards, pack counts and shelf-ready formats specified to your planogram. We manage artwork, barcodes and compliance copy with your team.
Factory management
Long-standing manufacturing relationships, with production, quality checks and shipping coordinated by us. One Australian contact, one invoice.
Safety compliance
Child-resistant coin cell packaging and warning labelling designed for Australian button battery requirements.
From brief to shelf in about 12 weeks
Indicative timing for alkaline, from artwork sign-off- 01 · BRIEFRange, tiers, pack counts and target retail price agreed.
- 02 · ARTWORK & SAMPLESPack design, barcodes and pre-production samples approved.
- 03 · PRODUCTION · ~6 WKSManufactured and quality-checked to spec.
- 04 · SHIPPING · ~2 WKSSea freight to Australia, customs cleared.
- 05 · IN STOREDelivered to your DC, ready to trade. MOQ: ask us now!
Why source through us, not direct?
- Proven at supermarket scale. We've run own-brand battery programs for a national chain.
- Local accountability. An Australian company stands behind quality, compliance and delivery.
- Lower risk. No offshore supplier vetting, deposits or freight management on your side.
- Category know-how. We help shape the tier ladder and pricing, not just the pack.
Ready to brief us?
Tell us your range, volumes and target price point and we'll come back with a costed proposal.
Start a brief