For buyers & category managers
A battery bay that earns its space.
Batteries are dominated by two global brands and thin retailer margins. Platinum gives you a credible, Australian-owned third brand that protects price perception and lifts category GP.
Six reasons to give Platinum a facing.
Stronger margin
Pricing built to deliver healthier GP than the major brands, while still landing a sharper shelf price for your customer.
Display stands at no charge
Floor and counter stands arrive filled and ready to trade. The stand cost is built into the stock, never billed separately. Clip strips available for secondary placement.
Range simplicity
A tight, colour-blocked SKU set that's easy to planogram, easy to replenish and easy for shoppers to navigate. No clutter, no dead stock.
Low-risk trial
Launch offers, trade support and sell-through backing for new accounts. Ask us about our buy-back terms.
Proven in community supermarkets
Already trading in IGA and FoodWorks stores, where value-conscious family shoppers drive steady repeat sales.
Brand building behind you
Consumer social content starring our battery kangaroo mascot, driving awareness with families and convenience shoppers. Follow @platinumaustralia.
The range on shelf
A ladder that trades shoppers up, not out.
| TIER | RANGE | ROLE IN THE BAY | SIZES | PACK |
|---|---|---|---|---|
| GOOD · VALUE | Super Heavy Duty | Price-entry, highest volume. Wins the basket against private label. | AA · AAA · C · D · 9V | VARIOUS |
| BETTER · RELIABLE | Alkaline | Core everyday range. Lead SKU into new channels. | AA · AAA · C · D · 9V | VARIOUS |
| BEST · PREMIUM | Super Alkaline | Head-to-head with the big brands at a fairer shelf price. | AA · AAA · C · D · 9V | VARIOUS |
| SPECIALTY | Lithium Coin | High-value counter and checkout line. Child-resistant packaging. | 2032 · 2025 · LR44 | VARIOUS |
Everything a buyer needs, ready to send.
Request any of these through the form below.
Get in touch
Let's put Platinum in your stores.
Ranging review, private label brief or a sample pack for your category team. You'll deal directly with the person who runs the business.